‘I’m A Celebrity and Big Brother share a big problem – and fans will agree’

, primarily related to casting choices and production strategies.

For *Big Brother*, the main concern revolves around the increasing reliance on casting influencers and individuals with large social media followings, leading to accusations of prioritizing online visibility over diverse or relatable contestants. Similarly, *I’m A Celebrity* has been criticized for leaning into a similar pattern by bringing in contestants who are already media personalities, such as podcasters and reality stars, rather than a broader mix of public figures. Fans argue that this shift detracts from the authenticity and unpredictability that made these shows popular in the first place [oai_citation:2,I’m A Celeb line-up in full as 2024 campmates are revealed – TV – LADbible](https://www.ladbible.com/entertainment/tv/im-a-celeb-line-up-891493-20241102) [oai_citation:1,I’m a Celebrity Get Me Out of Here | Behind Big Brother forums](https://www.behindbigbrother.com/forums/board/im-a-celebrity-get-me-out-of-here.105/).

Moreover, both shows have received complaints about how they handle fan engagement, with some viewers suggesting that their formats have become stale and overly controlled by producers, undermining the spontaneity that audiences enjoy. These overlapping challenges suggest both franchises may need to revisit their casting and production strategies to maintain their appeal.