Wizards of the Coast revealed a Black Friday Shop Local promotion, for Magic: The Gathering.

Wizards of the Coast is celebrating Black Friday 2024 with a special *Magic: The Gathering* promotion encouraging players to shop locally at WPN (Wizards Play Network) stores. As part of the campaign, players who spend $75 or more on sealed Magic products at participating stores will receive an exclusive Pinfinity AR-enhanced collectible pin. These pins feature augmented reality (AR) elements, such as video, audio, and downloadable content, accessible via the Pinfinity app. The initiative emphasizes supporting local game stores while offering a unique collectible for fans [oai_citation:5,Article Archive](https://magic.wizards.com/en/news/announcements) [oai_citation:4,ICv2: Wizards of the Coast Reveals ‘Magic: The Gathering’ Black Friday Shop Local Promotion](https://icv2.com/articles/news/view/58368/).

Additionally, Wizards of the Coast has revealed its 2024 holiday promo card, *Eggnogger’s ‘Stache*, as part of its seasonal celebrations. This card, steeped in holiday humor and themed gameplay, will be distributed to partners, employees, and friends of the company [oai_citation:3,ICv2: Wizards of the Coast Reveals 2024 Holiday Promo Card for ‘Magic: The Gathering’](https://icv2.com/articles/news/view/58354/wizards-coast-reveals-2024-holiday-promo-card-magic-the-gathering).

The “Shop Local” campaign and holiday-themed products continue to highlight Wizards’ focus on engaging the Magic community during the festive season. For more details on the promotion or to find participating stores, players can visit the [Wizards Play Network store locator](https://locator.wizards.com) [oai_citation:2,Article Archive](https://magic.wizards.com/en/news/announcements) [oai_citation:1,ICv2: Wizards of the Coast Reveals ‘Magic: The Gathering’ Black Friday Shop Local Promotion](https://icv2.com/articles/news/view/58368/).