Logan Plant, Robert Plant’s son, took a different path from his father’s rock legacy. Instead of pursuing a long-term music career, Logan became an entrepreneur in the brewing industry. He founded Beavertown Brewery in London, which gained popularity for its craft beers and innovative branding. Although he had a brief stint as a musician, his passion for brewing led him to build one of the UK’s most successful independent breweries before selling a majority stake to Heineken…

 

Logan Plant, Robert Plant’s son, took a different path from his father’s rock legacy. Instead of pursuing a long-term music career, Logan became an entrepreneur in the brewing industry. He founded Beavertown Brewery in London, which gained popularity for its craft beers and innovative branding. Although he had a brief stint as a musician, his passion for brewing led him to build one of the UK’s most successful independent breweries before selling a majority stake to Heineken…

**Logan Plant: Brewing a Legacy Beyond Rock**

Logan Plant, son of Led Zeppelin’s legendary frontman Robert Plant, could have easily followed in his father’s monumental footsteps in the music industry. Yet, he chose a different path—one that led him to become a pioneering figure in the UK’s craft beer revolution. As the founder of Beavertown Brewery, Plant transformed a humble kitchen experiment into one of London’s most celebrated independent breweries, eventually selling it to global beer giant Heineken in 2022. His journey is a testament to how passion, innovation, and a willingness to pivot can create a legacy of one’s own.

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### Early Life and Musical Pursuits

Born into rock royalty, Logan Plant was exposed to music from an early age. However, he did not immediately embrace the limelight. Instead, he spent eight years as a musician, performing in various bands and honing his craft. Despite his dedication, Plant found the music industry challenging. He noted, “The sacrifices you have to put into place with your family are huge” citeturn0search8. The demanding lifestyle, including long tours and the toll it took on his personal life, led him to reconsider his career trajectory.

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### The Birth of Beavertown Brewery

In 2011, while living in De Beauvoir Town, London, Plant’s passion for craft beer ignited. After visiting Brooklyn, New York, and experiencing its burgeoning craft beer scene, he was inspired to start brewing. He began experimenting in his kitchen, using a rice pan as his brewing vessel. This humble beginning marked the inception of Beavertown Brewery citeturn0search8.

Plant’s first venture was Duke’s Brew & Que, an American-style barbecue restaurant in De Beauvoir Town, where he brewed beer in the basement. The establishment quickly gained popularity, and the demand for his unique brews grew. Recognizing the potential, Plant decided to focus entirely on brewing, leading to the founding of Beavertown Brewery.

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### Rise to Prominence

Beavertown’s distinctive branding, featuring vibrant, comic-style artwork, set it apart in the crowded craft beer market. Signature beers like Gamma Ray, an American pale ale, and Neck Oil, a session IPA, became staples in London’s pub scene. The brewery’s commitment to quality and innovation resonated with beer enthusiasts, propelling Beavertown to national acclaim.

In 2018, Heineken recognized Beavertown’s potential and acquired a 49% stake in the company for £40 million. This investment enabled Beavertown to build a state-of-the-art brewery in Enfield, London, dubbed “Beaverworld,” with an annual capacity of 500,000 hectolitres citeturn0search9.

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### Full Acquisition by Heineken

In September 2022, Heineken purchased the remaining 51% of Beavertown, making it a fully owned subsidiary. As part of the agreement, Logan Plant stepped down as CEO and assumed an advisory role, while Jochen Van Esch, a seasoned Heineken executive, took over as managing director citeturn0search0.

Despite the acquisition, Plant emphasized that Beavertown would continue to operate with its distinct culture and ethos. He expressed pride in the brewery’s journey, stating, “Beavertown began in my kitchen, ten years ago… Its success is something I could never have predicted back then” citeturn0search2.

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### Legacy and Future Endeavors

Logan Plant’s transition from music to brewing illustrates a remarkable ability to adapt and innovate. His story challenges the notion that one must follow a predetermined path and highlights the importance of pursuing one’s passions. While Beavertown Brewery continues to thrive under Heineken’s ownership, Plant’s influence remains evident in its operations and culture.

Looking ahead, Plant’s future endeavors are anticipated with great interest. His entrepreneurial spirit and commitment to quality suggest that he will continue to make significant contributions, whether in the brewing industry or beyond.

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### Conclusion

Logan Plant’s journey from the son of a rock icon to a successful entrepreneur in the brewing industry is a compelling narrative of reinvention and passion. By forging his own path, he has built a legacy that stands independently of his father’s fame. Through Beavertown Brewery, Plant has left an indelible mark on the UK’s craft beer landscape, proving that one’s heritage does not define one’s future—but one’s choices do.