Big Brother 2024 winner ‘revealed’ hours before ITV finale airs

The *Big Brother 2024* finale has been overshadowed by speculation after betting odds and online chatter suggested the winner might have been “revealed” hours before the ITV broadcast. Ali Bromley, a forensic psychologist from Leicester, is the frontrunner, with betting sites giving her a significant edge over the other finalists, including Marcello Spooks and Emma Morgan. Her popularity among viewers, thanks to her thoughtful gameplay and ability to foster connections, has kept her safe from eliminations throughout the series [oai_citation:6,Big Brother 2024 winner betting odds](https://sports.ladbrokes.com/news/big-brother-2024-winner-odds/) [oai_citation:5,Big Brother Betting Odds: Ali Bromley now ODDS-ON to win Big Brother with first eviction in THE VAULT airing tonight!](https://www.olbg.com/news/big-brother-betting-odds-ali-bromley-now-odds-win-big-brother-first-eviction-vault-airing-tonight).

The surge in betting confidence in Ali’s favor has led to claims that her win might already be a foregone conclusion. As the finale approaches, fans debate whether the excitement has been diminished due to perceived spoilers from betting trends. However, producers emphasize that the results depend entirely on the public vote, which remains open until the live broadcast [oai_citation:4,Ali Bromley – Big Brother 2024 – housemate profile](https://bigbroweb.co.uk/bigbrother2024-housemate/ali_bromley.aspx) [oai_citation:3,Big Brother Betting Odds: Ali Bromley now ODDS-ON to win Big Brother with first eviction in THE VAULT airing tonight!](https://www.olbg.com/news/big-brother-betting-odds-ali-bromley-now-odds-win-big-brother-first-eviction-vault-airing-tonight).

This incident highlights the growing influence of social media and betting platforms on reality TV, raising questions about fairness and the impact on viewer engagement. Despite the controversy, anticipation remains high for the final showdown, with viewers eager to see if Ali’s apparent dominance will translate into an official victory [oai_citation:2,Big Brother Betting Odds: Ali Bromley now ODDS-ON to win Big Brother with first eviction in THE VAULT airing tonight!](https://www.olbg.com/news/big-brother-betting-odds-ali-bromley-now-odds-win-big-brother-first-eviction-vault-airing-tonight) [oai_citation:1,Ali Bromley – Big Brother 2024 – housemate profile](https://bigbroweb.co.uk/bigbrother2024-housemate/ali_bromley.aspx).