It’s not every day that we have the opportunity to collaborate with an emerging talent who embodies our values of excellence, determination, and social impact. Today, we are proud to welcome Leylah Fernandez, a Canadian tennis player, to the SAP family as our newest brand ambassador.
As part of our longstanding partnership with the Women’s Tennis Association (WTA), SAP has invested in the promotion and advancement of women’s tennis for over a decade.
Together with Fernandez, we will take our collaboration to new heights as we set out to inspire the next generation of athletes and young girls worldwide. Who Is SAP’s New Brand Ambassador? Growing up in Montreal, Canada, Fernandez’s passion for sports was ignited at an early age and continues now in her pursuit to become a top player in the WTA. At just 21 years old, Fernandez has already proven herself as a force to be reckoned with in the world of tennis.
Her journey to the 2021 US Open Tennis Championships demonstrated her skill, determination, and resilience. As an unseeded player, she captivated the world with a remarkable run to the finals. Despite finishing as the runner-up, her performance garnered widespread acclaim among tennis fans and media, unveiling her status as one of the premier players on the WTA tour.
“I am honored to join forces with SAP, a company that shares my passion for excellence and creating social impact worldwide,” Fernandez shared.
“I am excited to work with a company that has supported the WTA for over a decade and continues to invest in the promotion and advancement of women’s tennis. Together with SAP, I hope to inspire the next generation of athletes and young girls around the world.”
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